Cosmetics Brand (10 cr)
Code: TO00BW46-3002
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
19.08.2024 - 31.12.2024
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Mila Andersén
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
TOP224SYTäydentävä osaaminen (amk-tutkinto), S24, Palvelualat
Learning outcomes
The student is able to
- analyse cosmetics brands
- combine brand theories with cosmetics marketing
- design the elements related to the cosmetic brand that add value to the customer
- take into account the significance of packaging and packaging materials for the product, distribution and the environment
- apply the principles of sustainable development and responsibility
- apply the competition methods of marketing to the launching process and marketing communications of the brand
Grading scale
H-5