Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3059
General information
- Enrollment
-
25.11.2024 - 01.12.2024
Registration for the implementation has ended.
- Timing
-
01.01.2025 - 31.07.2025
Implementation is running.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Restaurant and Event Management (PRA2), Laurea Leppävaara (Finnish)
- Teacher in charge
- Petri Miinalainen
- Groups
-
PRA223KNRavintola- ja tapahtumaliiketoiminnan koulutus, päivätoteutus, K23, Leppävaara
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
H-5