Opinto-opas

Osaamistavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Toteutustapa

Building upon the foundation laid in the previous semester, this project involves the practical application and evaluation of the sustainable growth strategy developed for an IT startup, MyHID Oy. The focus will be on the implementation of the ESG (Environmental, Social, and Governance) based action plan and the assessment of its effectiveness in achieving the startup's sustainability goals.

Pssible Project Activities (To be decided at the project brief):

Strategy Implementation: Guide the IT startup in integrating the ESG-based action plan into its daily operations, focusing on sustainable practices and decision-making.

Monitoring and Evaluation: Develop and utilize monitoring tools to track the effectiveness of the implemented strategies, measuring their impact on the startup's sustainability performance.

Stakeholder Engagement: Engage with various stakeholders, including employees, customers, and investors, to gather feedback and insights on the sustainability initiatives.

Sustainability Reporting: Enhance the startup's sustainability reporting system, ensuring transparent and responsible communication of its sustainability efforts and progress.

Continuous Improvement: Identify areas for improvement based on the evaluation results and refine the sustainability strategy accordingly.
The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is MyHID Oy.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis. COMPULSORY participation to project days on campus.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Arviointiasteikko

H-5

Lisätiedot

Projektissa syntyy vastaavaa osaamista kuin opintojaksolla HL00BQ81 Digital Marketing and Sales ja HL00BQ82 Data-driven Decision Making, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.