International Market Research - All-in-One audiovisual solution / Digital Marketing and Sales Project (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

The Market Research will be carried out in co-operation with Artome (artome.fi/en), All-in-One audiovisual solution. The international market (country) will be defined in the kick-off meeting with our client on 18 January 2024.

In this project the market research is a qualitative research that explores and provides deeper insights into real-world problems. Qualitative research gathers participants experiences, perceptions, and behavior. It answers the hows and whys instead of how many or how much.

INTERVIEWS are the most commonly used qualitative data gathering technique. In this project we will arrange Teams meetings with the target audience to data gathering. A questionnaire (questions) will be designed together with the client, and approved by client.

The project team will provide to a client a professional report which summarizes research.

Market research is a systematic process of obtaining, analyzing, and interpreting data for actionable decision-making. Thus, understanding what market research is and conducting good research is the only way forward for businesses hoping to survive and thrive in today’s competitive market. In a nutshell, it provides companies with an overview of emerging market trends, consumer behavior, and market conditions.

Key words: Market Research, Target Audience, Study, Analyses, Business Development, International Survey

During spring semester, we will meet on Hyvinkää campus on Thursdays at 1-2 pm (13-14) in guidance meeting.

The project will be completed in co-operation with a working life partner in a P2P learning environment.

The enrolled students will develop their competencies related to the study in question during this project implementation.

An independently studied Digital Marketing and Sale in Canvas supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Työelämäyhteistyö ja/tai TKI

Company: Artome Oy, Managing Director Mika Salomaa.
Please find more information about Artome: www.artome.fi/en

Business Management Lecturer Mervi Talonen from Laurea University of Applied Sciences.

Toteutuksen tärkeät päivämäärät

It is compulsory to participate in the project kick-off meeting so that everyone participating in the project will receive the information on the project task.

The Project kick-off will be held on Thursday January 18 at 12 am-2 pm (12-14) on Hyvinkää campus. The Lecturer will send a detailed Outlook calendar invitation. The client will provide a detailed project brief for the project team.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Kansainvälisyys toteutuksella

The project is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

1 cr. = 26.7 h

Sisältö ja sen jaksotus

The Market Research will be carried out in co-operation with Artome (artome.fi/en), All-in-One audiovisual solution. The international market (country) will be defined in the kick-off meeting with our client on 18 January 2024.

In this project the market research is a qualitative research that explores and provides deeper insights into real-world problems. Qualitative research gathers participants experiences, perceptions, and behavior. It answers the hows and whys instead of how many or how much.

INTERVIEWS are the most commonly used qualitative data gathering technique. In this project we will arrange Teams meetings with the target audience to data gathering. A questionnaire (questions) will be designed together with the client, and approved by client.

The project team will provide to a client a professional report which summarizes research.

Market research is a systematic process of obtaining, analyzing, and interpreting data for actionable decision-making. Thus, understanding what market research is and conducting good research is the only way forward for businesses hoping to survive and thrive in today’s competitive market. In a nutshell, it provides companies with an overview of emerging market trends, consumer behavior, and market conditions.

Key words: Market Research, Target Audience, Study, Analyses, Business Development, International Survey

During spring semester, we will meet on Hyvinkää campus on Thursdays at 1-2 pm (13-14) in guidance meeting.

The project will be completed in co-operation with a working life partner in a P2P learning environment.

The enrolled students will develop their competencies related to the study in question during this project implementation.

An independently studied Digital Marketing and Sale in Canvas supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilized.


The project objectives will be defined later with the client.

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.