Opinto-opas

Osaamistavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Toteutustapa

In this project, a team of students will develop a marketing plan for KÄPY, a new, innovative leisure cabin designed with high-quality, eco-friendly materials. This unique, movable living space, inspired by nature and shaped like a pine cone, offers a serene getaway for those seeking tranquility in natural surroundings.

Possible Project Activities (Confirmed at the briefing):

Market Analysis: Conduct an in-depth analysis of the leisure living market, identifying potential customer segments, competitors, and market trends.

Branding and Positioning: Develop a strong brand identity for KÄPY, focusing on its unique features like ecological design, energy efficiency, and the nature-inspired aesthetic.

Marketing Strategy Development: Create a multi-channel marketing strategy that includes digital marketing, social media, partnerships, and event marketing to effectively reach the target audience.

Customer Engagement Plan: Devise innovative ways to engage with potential customers, including virtual tours, experiential events, and interactive social media campaigns.

Sustainability Communication: Emphasize the ecological and sustainable aspects of KÄPY in all marketing materials, aligning with the growing trend of eco-conscious consumerism.

Performance Metrics and Evaluation: Establish key performance indicators to measure the success of the marketing plan and adjust strategies as needed.

Expected Outcomes:
The project aims to deliver a marketing plan that captures the essence of KÄPY and resonates with individuals looking for an eco-friendly, peaceful retreat.

The plan should not only raise awareness about KÄPY but also drive interest and sales, positioning it as a leading choice in the leisure cabin market.



The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Attending the project days on Hyvinkää campus is MANDATORY.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Arviointiasteikko

H-5

Lisätiedot

Projektissa syntyy vastaavaa osaamista kuin opintojaksolla HL00BQ81 Digital Marketing and Sales ja HL00BQ82 Data-driven Decision Making, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.