Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn M., Hormess M., Lawrence A. & Schneider J. 2018. This is service design doing. Sebastopol: O’Reilly.
Ebook: https://laurea.finna.fi/Record/nelli01.4100000002045871?sid=2956837188

Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to solve big problems and test new ideas in just five days. New York: Simon & Schuster.
Ebook: https://laurea.finna.fi/Record/3amk.87746?sid=2956838418

Toteutustapa

The study unit is conducted online and does not require attendance on campus. The study unit consists of two parts: Theory part and Project part.

The Theory part runs through 11.2.2025 – 23.3.2025.
The Theory part (3ECTS) is completed independently following a schedule by a given deadline. Self-direction is required. You will study the theory in a Canvas learning environment which includes learning material and tests.

Please Note! Completing the Theory part and all the tests in it is a prerequisite for attending the second part, The Project part.

The Project part runs through 25.3.2025 – 13.5.2025
The Project part (7ECTS) is an online Design Sprint, which includes a service design project based on a real-life design challenge. Design Sprint is divided in Pre-Sprint, Sprint and After Sprint sections. We will use Canvas, digital co-creation tool Miro and Zoom. This includes scheduled guidance online: other than Q&A sessions are recorded and can be viewed on Canvas afterwards. The Design Sprint Project is done in teams and requires active participation and commitment to interactive studying. In addition to the guided sessions, please prepare yourself also for intensive teamwork in-between the sessions!

You will receive feedback for the project from the teacher during the project. Working life and peer feedback is utilized when presenting your teamwork results. For the project we will use Canvas learning environment, digital co-creation tool MIRO for collaborative online group work and Zoom for guidance sessions. In Miro you will have a set of templates that guide you through the project tasks.

Course sessions, (please note the mandatory sessions):
Theory part begins
11.2. at 16.30-19.00 in Zoom: Service Design study unit Kick-off (this session is mandatory. By attending the first session you will confirm your participation on this study unit!)

Project part begins
Pre-Sprint
25.3. at 16.30-19.00 in Zoom: Pre-Sprint Kick-Off, Project partner present, Customer insight & instructions for the problem interviews, personas and customer journeys, interview planning, MANDATORY (the project teams are confirmed at this session)

Sprint, guidance Q&A sessions
8.4. at 16.30-19.00 Zoom Design Sprint days info, Q&A, project partner present
9.4. at 16.30-19.00 Zoom Q&A session
15.4. at 16.30-19.00 Zoom Q&A session
16.4. at 16.30-19.00 Zoom Q&A session
22.4. at 16.30-19.00 Zoom Q&A session

After Sprint
6.5. at 16.30-19.00 Pitching Presentations
7.5. at 16.30-19.00 Pitching Presentations

Työelämäyhteistyö ja/tai TKI

In Project part there will be a Service Design Project for a partner organization. Partner organization will be present at Project Kick-off, Sprint info and for Pitch Presentations.

Student in teams of 6 persons will develop a service concept following the design sprint process.

Toteutuksen tärkeät päivämäärät

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

More info online https://laureauas.sharepoint.com/sites/studentFin_opintojensuunnittelu/SitePages/Osaamisen-tunnistaminen-ja-tunnustaminen.aspx

Opiskelijan ajankäyttö ja kuormitus

THEORY PART
The theory part is 3 ECTS which equals approximately 81h of studying.
Work is done individually, self-direction is required.

PROJECT PART
The project part is 7 ECTS which equals approximately 189 h of studying.
The project will be done in teams. Experience in study unit teamwork online is required.

Sisältö ja sen jaksotus

THEORY PART 11.2.2025 – 23.3.2025.
The theory covers service design process (Double Diamond), service design principles, tools and methods. Theory part includes five tests which are done individually. All test can be taken at student's own pace and the tests need to be passed before the project part begins.

PROJECT PART 25.3.2025 – 13.5.2025
Students in teams will conduct a service design project using a Design Sprint process for partner organization. In project you will use the tools and methods presented in theory section: e.g. desk research, interview planning and interviews, personas and customer journeys, ideation, prototyping and validating your ideas. We will use Canvas and digital co-creation tool Miro for team collaboration and Zoom for guidance sessions.

Project includes:
Pre -Sprint 25.3.-7.4. (desk and field research)
Sprint 8.4.-22.4. (Design Sprint process)
After Sprint 28.4.- 13.5. (Pitch Presentations and finalizing service concept)

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.