Introduction to Marketing | Study Guide, Laurea

Introduction to Marketing (10 cr)

Code: HL00BQ78-3048

General information

Enrollment

27.11.2023 - 03.12.2023

Timing

12.01.2024 - 17.05.2024

Number of ECTS credits allocated

10 op

Virtual proportion

4 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

Laura Sippel
Lasse Kivinen

Teacher in charge

Lasse Kivinen

Groups

HTA223SAM
Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5