Opinto-opas

Osaamistavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Toteutustapa

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with key partners Senior Lecturer Asko Mononen, Digital Living Lab Laurea Leppävaara and Doctor Zhang from Kuntai Robotics in Zhejiang, China. Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

The 3 project objectives:

Firstly, this project will start by designing the project model P2P to be applicable for online learning in Finland – China composition. (Zhejiang is an eastern coastal province of China. Its capital and largest city is Hangzhou.)

Secondly, this project will prepare a Living Lab concept implementation plan for exoskeleton living lab. The principles of Service Design and Living Labs concept are to focus as well as exoskeletons. All these will be studied within this project. You will gain insights into how benchmarking will benefit your implementation plan. We will have an earlier case for benchmark: Forge Academy, South Africa.

Thirdly, understanding the business culture of China. We finish with an overview of the
China's Business Culture and Etiquette. It is always wise to know ahead of time what is deemed appropriate and what is not when visiting a foreign land, especially when it comes to business etiquette and interactions. We will learn some useful tips to China’s business culture and etiquette for smooth sailing and pleasant business communications with clients and colleagues.

The Project objectives and principles will be defined in client briefing which will be held in August.

Project background:
This project is a part of collaboration with partners in Finland and China. The first phase of the collaboration was a project “Developing wearable intelligence learning environment – WeaLE”. The active part of it started in January 2021 with content learning and trip preparations. Due to pandemic, the first networking trip took place as late as May 2023. The next step is to develop further collaboration for mutual advantage.

Keywords: Living Lab concept, service design, international business environments and operations, benchmarking, cross-cultural communication skills, excellent networking abilities,
collaboration

What are the benefits of living labs?
A Living lab enabler facilitates research and teaching and learning projects over the long term. They can be thought of as a class of research infrastructure that are embedded in the real world and can be used for multiple experiments.

Welcome to join us to this project!


This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneurship.

Coaching and communication will be defined and agreed in the beginning of the project.
This project is suitable for blended learning students (monimuoto):
Please note: If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

Laurea reserves the right to make changes.

Oppimateriaali ja suositeltava kirjallisuus

Course literature and suitable sources will be discussed and defined in the beginning of the project. Digital Marketing and Sales Canvas study unit is possibly including this project.
Also, the project´s assignment and targets will be discussed in the beginning of the project.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Working life partners:
*Senior Lecturer Asko Mononen, Digital Living Lab, Laurea University of Applied Sciences Leppävaara
*Doctor Zhang, Kuntai Robotics in Zhejiang, China

Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

Lecturer in this project, Mervi Talonen, Senior Lecturer in Business Management.

Toteutuksen tärkeät päivämäärät

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). This project pre-brief meeting will be held on Monday 28 August at 13-14 pm on Hyvinkää campus. Lecturer will send you an Outlook invitation in early August with all details.

It is compulsory to participate in the project client brief meeting so that everyone participating in the project will receive the information on the project task. The client brief will be held on Monday 28 August right after pre-brief meeting at 14.15-15.15 pm on Hyvinkää campus. You will receive a detailed Outlook calendar invitation by the Lecturer in early August.

Project guidance (project meetings) is offered on a weekly basis on Mondays at 13-14 pm on Hyvinkää campus. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

It is highly recommended to reserve Mondays for team working days.
The Outlook invitation for the project pre-brief and brief meetings will be send by lecturer in early August.

Kansainvälisyys toteutuksella

The project is suitable for exchange students.

Opiskelijan ajankäyttö ja kuormitus

1 credit point is approximately 26,7 working hours.
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work. Guidance meeting is approximately one hour a week.

Sisältö ja sen jaksotus

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with key partners Senior Lecturer Asko Mononen, Digital Living Lab Laurea Leppävaara and Doctor Zhang from Kuntai Robotics in Zhejiang, China. Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

The 3 project objectives:

Firstly, this project will start by designing the project model P2P to be applicable for online learning in Finland – China composition. (Zhejiang is an eastern coastal province of China. Its capital and largest city is Hangzhou.)

Secondly, this project will prepare a Living Lab concept implementation plan for exoskeleton living lab. The principles of Service Design and Living Labs concept are to focus as well as exoskeletons. All these will be studied within this project. You will gain insights into how benchmarking will benefit your implementation plan. We will have an earlier case for benchmark: Forge Academy, South Africa.

Thirdly, understanding the business culture of China. We finish with an overview of the
China's Business Culture and Etiquette. It is always wise to know ahead of time what is deemed appropriate and what is not when visiting a foreign land, especially when it comes to business etiquette and interactions. We will learn some useful tips to China’s business culture and etiquette for smooth sailing and pleasant business communications with clients and colleagues.

The Project objectives and principles will be defined in client briefing which will be held in August.

Project background:
This project is a part of collaboration with partners in Finland and China. The first phase of the collaboration was a project “Developing wearable intelligence learning environment – WeaLE”. The active part of it started in January 2021 with content learning and trip preparations. Due to pandemic, the first networking trip took place as late as May 2023. The next step is to develop further collaboration for mutual advantage.

Keywords: Living Lab concept, service design, international business environments and operations, benchmarking, cross-cultural communication skills, excellent networking abilities,
collaboration

What are the benefits of living labs?
A Living lab enabler facilitates research and teaching and learning projects over the long term. They can be thought of as a class of research infrastructure that are embedded in the real world and can be used for multiple experiments.

Welcome to join us to this project!

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Lisätiedot

Projektissa syntyy vastaavaa osaamista kuin opintojaksolla HL00BQ81 Digital Marketing and Sales ja HL00BQ82 Data-driven Decision Making, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.