Designing an online application and marketing, Ypro-Ukr (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Aika ja paikka

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Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

Project implementation mode: the project will be carried out as a P2P project in cooperation with Mount St. Joseph University, Ohio (https://cite.msj.edu/index/)

The project is part of a research project Ypro-Ukr. The goals of the research project are to improve the possibilities of immigrants in Finland to find a job or a place to study. The test group of the project are the Ukrainians that have lately arrived in Finland. In this P2P project an online application will be designed and concretely built. Furthermore, marketing measures will be taken to make sure that the application is found by the target groups.

The aim (15 credits) is that the student is able to
- design and build an online application
- plan and implement target marketing online

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive feedback for assignments from the teacher, and working life and peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Työelämäyhteistyö ja/tai TKI

The project is related to a research project Ypro-Ukr, financed by the Ministry of Education and Culture, Finland. You can find more information here in Finnish: https://journal.laurea.fi/integroituminen-suomalaiseen-koulutusjarjestelmaan-ja-tyoelamaan-maahanmuuttajien-haasteena/#9d95666f

The application will be built together with Mount St. Joseph University. There is an article about previous co-operation: https://www.msj.edu/news/2022/12/mount-cite-program-partners-abroad-university-finland-helpme-app.html

Toteutuksen tärkeät päivämäärät

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). Pre-briefing 28.8. at 10-11.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kickoff meeting 28.8.2023 at 12.30-13.30 at Laurea Hyvinkää campus.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.
Guidance on Mondays at 12.30-13.30 at Hyvinkää Campus. Evaluation on 4.12. at 12.30-14.00 at Hyvinkää campus.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

The student spends approximately 16 hours of weekly working time on the project (including both independent working and teamwork).

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.