Multichannel Marketing Communication project (15 cr)
Code: TO00BT59-3007
General information
Enrollment
22.05.2023 - 13.08.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
15 op
Virtual proportion
7 op
RDI proportion
6 op
Mode of delivery
54 % Contact teaching, 46 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 10
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Nina Weckman
- Aapo Hollanti
- Piia Haavisto
- Teppo Leppälahti
- Tero Uusitalo
Teacher in charge
Tero Uusitalo
Groups
-
HLB222KNLiiketalouden koulutus, päivätoteutus, K22, Hyvinkää
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.