Introduction to Marketing | Study Guide, Laurea

Introduction to Marketing (10 cr)

Code: HL00BQ78-3036

General information

Enrollment

22.05.2023 - 28.05.2023

Timing

28.08.2023 - 30.11.2023

Number of ECTS credits allocated

10 op

Virtual proportion

7 op

RDI proportion

7 op

Mode of delivery

30 % Contact teaching, 70 % Distance learning

Unit

Laurea Tikkurila

Campus

Laurea Tikkurila

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)

Teachers

Minna-Kaisa Lehtilinna
Tiina Turku

Teacher in charge

Tiina Turku

Groups

NDV223KA
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Tikkurila

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

H-5