Digital Marketing and Sales Project (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Aika ja paikka

-

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately according to the project assignment.

Toteutustapa

The project is completed in cooperation with a working life partner in P2P learning environment.
The course consists of two parts: 1. Individual: The certifications of various online marketing service providers. 2. Teamwork: Authentic business development assignment. Participation in teamwork and instruction on campus makes up an essential part of the course. A good grade requires commitment to interactive project work.

Laurea reserves the right to make changes.

Toteutuksen tärkeät päivämäärät

According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified.

Schedule of the course is uploaded to Pakki. Teams meet with the instructor on a weekly basis.

Kansainvälisyys toteutuksella

The course and the projects are suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

1 credit corresponds to an average of 27 hours of student work.
The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Lisätiedot

This study implementation is a P2P project meaning that the project is completed in a small team and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.