International Brand Positioning Research and Validation in Consumer Goods Sector (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Aika ja paikka

-

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

Project content: International Brand positioning and target group research / validation, in Consumer Goods sector.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner company.

The enrolled students will develop their competencies related to the study in question during this project implementation.
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas/Theoretical framework) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life and peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Työelämäyhteistyö ja/tai TKI

Working life partner: Finnish company operating in fast moving consumer goods sector (food), Laurea's Key Partner company.

Toteutuksen tärkeät päivämäärät

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). Pre-briefing 16.1. 9-10 o'clock Laurea Hyvinkää Campus, room 3-18

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kickoff 16.1. 13-14 o'clock Laurea Hyvinkää Campus, room 3-18

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.
Guidance session arranged Mondays 9.15-1030 o'clock.

Kansainvälisyys toteutuksella

The project is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Sisältö ja sen jaksotus

Aims of the project: Marketing research, brand research, target group, segmentation, international marketing, brand communications.

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.