Fundamentals of Digital Marketing (2 cr)
Code: AV00BU80-3008
General information
- Timing
-
01.06.2022 - 31.12.2022
Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 0 cr
- Virtual proportion
- 2 cr
- RDI proportion
- 2 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 0 - 50
- Teachers
- Suvi Valsta
- Teacher in charge
- Suvi Valsta
- Scheduling groups
- Avoin AMK (Size: 100 . Open UAS : 100.)
- Small groups
- Open UAS
- Study unit
- AV00BU80
Learning outcomes
The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Materials
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Teaching methods
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Canvas learning environment will open at the beginning of the course.
Employer connections
Observations only, no co-operation with companies required
Exam schedules
Both required assignments have to be returned by 31st May 2022 when the course ends. Further details are available at the Canvas learning environment.
Completion alternatives
No alternative methods of completion.
Evaluation scale
Approved/Failed
Further information
Course is open only for Open UAS students. Similar study implementation is offered to degree students with the study code HL00BQ81 Digital Marketing and Sales.