Digital Marketing Development for a Design Studio (15 op)
Toteutuksen tunnus: HL00BU34-3007
Toteutuksen perustiedot
Ilmoittautumisaika
23.05.2022 - 29.05.2022
Ajoitus
22.08.2022 - 16.12.2022
Opintopistemäärä
15 op
Virtuaaliosuus
8 op
TKI-osuus
15 op
Toteutustapa
47 % Lähiopetus, 53 % Etäopetus
Yksikkö
Laurea Hyvinkää, liko
Toimipiste
Laurea Hyvinkää
Opetuskielet
- Englanti
Paikat
4 - 7
Koulutus
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää
Opettaja
- Pyry Airaksinen
Vastuuopettaja
Pyry Airaksinen
Ryhmät
-
HLB222KALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, K22, Hyvinkää
-
HLB221SALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S21, Hyvinkää
-
HLBWKansainvälinen vaihto / Liiketalous, Hyvinkää
-
HLB222SALiiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S22, Hyvinkää
Osaamistavoitteet
The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations
Toteutustapa
The project is completed in cooperation with a workplace partner in a P2P learning environment.
Project content: Digital marketing development, website development, digital / social media channel analysis and planning for a Finnish Design Studio.
Guidance sessions and communication practices are agreed on a project-specific basis. Guidance on Campus, Face-to-Face.
Project suits students in blended learning programmes.
If this project is fully booked, students may use post-enrolment to apply for projects and study units which still accept students.
Laurea reserves the right to make changes.
Oppimateriaali ja suositeltava kirjallisuus
The source materials needed for the subject area of the project are selected separately after the project assignment.
Toteutuksen valinnaiset suoritustavat
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
Työelämäyhteistyö ja/tai TKI
Project’s client: A Finnish Design Studio in Clothing Design sector
Toteutuksen tärkeät päivämäärät
Project Pre-briefing 22.8.2022 1600-1700 o'clock
Project briefing meeting with Client 29.8 1300-1400 o'clock
Project guidance is offered on a weekly basis on Mondays on Campus 1300-1400 o'clock
As a student, you may compare the available guidance sessions in Lukkarikone and select those projects/studies that do not overlap. According to the degree regulations (section 18 ) compulsory attendance in a study unit must be specified and justified in the study unit’s implementation plan.
In addition, the project team schedules a separate meeting to work on the project after the kickoff briefing.
Supervisors send a separate briefing invitation to those who were accepted to the project approximately one week before the kickoff briefing.
Kansainvälisyys toteutuksella
The study unit is suitable for exchange students.
Opiskelijan ajankäyttö ja kuormitus
A student spends approximately 16 hours of work time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.
Sisältö ja sen jaksotus
Digital marketing, Social media, Marketing Analysis, Website development, International marketing, International teamwork, Multicultural teams, Marketing planning.
Lisätietoja opiskelijoille
Student team consists of 2-3 exchange students and 4-5 Finnish students.
The study unit corresponds to the requirements of Bachelor's level education.
According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.
If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).
Evaluation is discussed at the beginning of the project.
You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes
"Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing." (Degree regulations.)
Lisätiedot
Projektissa syntyy vastaavaa osaamista kuin opintojaksolla R0216 Service Design ja Corporate Social Responsibility, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.