A Taste of Brand Mash-Up – Transforming Your Business Through Collaboration (2 op)

Tavoitteet

The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools

Aika ja paikka

[This field is not used at Laurea.]

Toteutustapa

Tämä opinto on vain avoimen ammattikorkeakoulun ja CampusOnlinen kautta ilmoittautuville opiskelijoille. Laurean opiskelijat ilmoittautuvat 5 op:n vastaavalle toteutukselle.

This study unit will be offered online in Canvas learning environment.

Toteutuksen valinnaiset suoritustavat

According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 27 hours of work (= total of 54 hours for 2 ECTS cr.) performed by the student.

Arviointikriteerit, hyväksytty/hylätty

The student is required to complete all required assignments as specified in the online learning environment.

Sisältö ja sen jaksotus

Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.

After completing this MOOC you will:

1. know about core concepts of branding
2. know how to use the brand mashup technique
3. know how to create brands for sustainability

In the first part you will create your own personal brand, in the second part you will get acquainted with researchers’ brand concepts and in the third part it is time to learn about brand mash-upping and suggest your own brand mashup.

MODULES:
Orientation and getting acquainted (mandatory)
Module 1: Get in the mood for branding
Module 2: Branding in a nutshell
Module 3: Defining mash-ups and the sustainability challenge

Arviointiasteikko

Hyväksytty/Hylätty

Lisätiedot

The study unit corresponds to the requirements of Master's level education.