A Taste of Brand Mash-Up – Transforming Your Business Through Collaboration (2 cr)

Learning outcomes

The student is able to:
• analyse their own personal brand by choosing brands to collaborate with (using the mash-up canvas)
• create a brand mash-up framework based on branding literature
• evaluate the financial value of brands and crea te a plan for collaborating brands
• design new service or product brands with brand mash-up tools

Location and time

[This field is not used at Laurea.]

Teaching methods

This study unit will be offered online in Canvas learning environment.

Completion alternatives

According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.

Student workload

One credit equals approximately 27 hours of work (= total of 54 hours for 2 ECTS cr.) performed by the student.

Assessment criteria, approved/failed

The student is required to complete all required assignments as specified in the online learning environment.

Content scheduling

Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.

After completing this MOOC you will:

1. know about core concepts of branding
2. know how to use the brand mashup technique
3. know how to create brands for sustainability

In the first part you will create your own personal brand, in the second part you will get acquainted with researchers’ brand concepts and in the third part it is time to learn about brand mash-upping and suggest your own brand mashup.

MODULES:
Orientation and getting acquainted (mandatory)
Module 1: Get in the mood for branding
Module 2: Branding in a nutshell
Module 3: Defining mash-ups and the sustainability challenge

Evaluation scale

Approved/Failed

Further information

The study unit corresponds to the requirements of Master's level education.