Study Guide

Learning outcomes

The goal is to develop competence in three areas:

1. External communication

Student is able to
- make versatile use of communication channels
- communicate effectively and inspiringly
- monitor communication trends and use them in practice

2. Internal communication

Student is able to
- use the agreed communication channels
- promote a constructive and open communication culture
- report on their own activities following common practices

3. Marketing

Student is able to
- follow graphic and tone of voice guidelines
- plan marketing activities and use the plan to communicate in different channels
- draw on the interconnection between different products and services to generate additional sales

Teaching methods

The implementation plan is available in Finnish.

Grading scale

Approved/Failed

Further information

The competence is evaluated by using the Laurea assessment criteria requirement level I.