Introduction to Marketing | Study Guide, Laurea

Introduction to Marketing (10 cr)

Code: HL00BQ78-3025

General information

Enrollment

29.11.2021 - 05.12.2021

Timing

31.01.2022 - 31.05.2022

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Lohja, liko

Campus

Laurea Lohja

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

Teachers

Ilkka Bergius
Marja Isokangas

Teacher in charge

Marja Isokangas

Groups

HLF222KA
Liiketalouden koulutus, monimuotototeutus, K22, Lohja

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5