Study Guide

Learning outcomes

The student is able to
- identify the role of services in international trade
- define internationalization strategies of servicesand determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Teaching methods

This course is designed for Laurea bachelor students interested in building a career in international business, but is also open for 3AMK- and Campus Online -students..

The course focuses on the service sector, the fastest growing business sector that offer great potential for companies seeking growth in international markets. We expect you to have basic knowledge of service business incl. marketing.

After taking the course you will be able to:
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Study unit will be implemented completely on-line. It consists of three chapters
Ch 1. Orientation
Ch 2. Landscape of service export
Ch 3. Service export modes and Case-assignment

Each chapter has a set of independent assignments. Assessment criteria will be informed for each assignment separately. Assignments will be graded by points (total 100 points).

There will be five online sessions (see timetable below) to support your learning. Participation to these sessions will be expected.
The course platform will be CANVAS and we will use Zoom Video Communications for online sessions.

Proceed through the chapters in a chronological order. Study the materials and complete the tasks of one chapter before moving to the next chapter. The course is designed so that you can mostly work independently.

Pay attention to the deadlines for each task. The deadlines are there to structure your work and are to be followed. They will enable you to progress with the pace of your peers and also to get the most out of the online sessions. You will receive feedback for the tasks that you have returned by the deadline.

Location and time

Online (CANVAS platform)

Learning materials and recommended literature

All materials will be available on the platform.

Important dates

1.10..2022 Course platform opens in CANVAS

Zoom-sessions (mandatory attendance):
11.10.2022 at 14 - 16.00
Orientation -session, Case-introduction
25.10.2022 at 14 - 16
Landscape -session
1.11.2022 at 14 - 16
Export Modes -session & Q&A
8.11.2022 at 14 - 16
Landscape -workshop
22.11.2022 at 14 - 16.30
Export Modes -presentations

20.12.2022 Course platform closes in CANVAS

Students workload

The expected working time for 5 credits is about 130 working hours.

Further information for students

Basic knowledge of service business incl. marketing is expected from the participants.
Online ssessions are expected to be attended.

Grading scale

H-5

Evaluation methods and criteria

Study unit consists of independent assignments. Assesment criteria will be informed in each assignment.
Passing the Orientation assignments will confirm your participation to this course.

Assignments will be graded by points (total 100 points).
Orientation assignments max 5 points
Landscape of International Service Business -assignments max 45 points
Service export modes max 25 points
Case -assignments max 25 points

The points will be accumulated during the course and transferred to grades as follows:

0 - 45 points = Fail
45 - 54 points Satisfactory (1)
55 - 64 points Satisfactory (2)
65 - 74 points Good (3)
75 - 84 points Good (4)
85 - 100 points Excellent (5)

Evaluation criteria, fail (0)

Assignments will be failed, if the minimum of requirement level II criteria will not be achieved.

The course will be failed if the minimum of 45points will not be accumulated.

Evaluation criteria, satisfactory (1-2)

Requirement level II

Professional knowledge basis, information searching and reporting
The student is able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development
The student is able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

Requirement level II

Professional knowledge basis, information searching and reporting
The student is able to critically evaluate information and justify their actions with science-based knowledge

Professional practice and workplace development
The student is able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcome

Evaluation criteria, excellent (5)

Requirement level II

Professional knowledge basis, information searching and reporting
The student is able to analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

Professional practice and workplace development
The student is able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

Assessed as applicable: teamwork skills, leadership and responsibility
The student is able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team.