Introduction to Marketing | Study Guide, Laurea

Introduction to Marketing (10 cr)

Code: HL00BQ78-3021

General information

Enrollment

23.05.2022 - 29.05.2022

Timing

01.09.2022 - 31.12.2022

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Laurea Otaniemi, liko

Campus

Laurea Otaniemi

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish

Teachers

Eeva Miettinen
Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

HLG222SA
Liiketalouden koulutus, monimuotototeutus, S22, Otaniemi

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

Approved/Failed