Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.

Teaching methods

THEORY SECTION 1 (3 ects)
1.9.-13.10. needs to be completed before taking the Project section.
The online theory section covers the service design process (Double Diamond), methods and tools, and includes various tasks and tests to be taken individually. All tests can be taken at the student's own pace and need to be passed.

PROJECT SECTION 2 (7 ects)
The focus of the Project is on practical implementation and application of the theoretical knowledge in a real work life project. The Service Design project will be conducted in four development phases. Our project partner is Bonne Juomat Oy.

The project will be done in multidisciplinary teams. The Project starts on 19.10. with a joint kick-off, followed by the service design phases outlined in the Double Diamond process. You and your team will work according to the given timeline and submit your team’s tasks as part of the portfolio by the given deadlines in each phase.

Kick-off, Project Brief 19.10. Online

Phase 1 - Discover 2 weeks
Presenting customer insights: 2.11.2021 Online

Phase 2 - Define 1 week
Presenting idea cards: 9.11.2021 Online

Phase 3 - Develop 2 weeks
Prototyping/Validation interviewing in teams
Presenting prototypes: 23.11.2021 Online

Phase 4 - Deliver 1 week
Pitch rehearsals: 30.11.2021 Online
Final client pitches: 1.12.2021 Online

Peer & self assessment : 9.12.2021 Canvas

The first online Theory Part 1 is a prerequisite for the second Project Part 2. You will earn the full credits (10 ects) when having completed both parts. You need to complete both parts 1 & 2 during the same semester.

Employer connections

Project partner and client: Bonne Juomat Oy

Project context: Bonne new online shop
Project focus and goals: Online shopping experience
Defined objective:
-Optimized customer journeys in the online shopping service
- B-to-B aspect of online shopping (domestic)
- Retail online shopping (domestic)
- Entering German market, Amazon integration

Evaluation scale

H-5

Further information

This implementation is based on attendance and active participation, as well as teamwork. The service design project cannot be done individually. Enroll only if you are able to attend the workshops and arrange time for teamwork outside the group meetings.