Digital Service Business and Marketing (10 cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Materials

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Teaching methods

Design Sprint Workshop

Employer connections

https://www.efecte.com/fi/
Efecte Oyj and their business customer

Exam schedules

Pre-assignment 5.4. - 25.4.2021
Design Sprint week - Workshop 26.4. - 30.4.2020

International connections

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Student workload

Full time work during 26.4. - 30.4.2021
Pre-assignment on student's own time 5.4. - 25.4.2021

Content scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The marketing communication of the application solution to the customer group will also be defined.

Evaluation scale

H-5