Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Location and time

Part 1 (Theory) will be implemented fully online during 2 - 29 May 2022
The studies consist mostly of self-paced and individual assignments online.

Part 2 (Project) is an intensive practice-based work in teams during 1 - 22 June 2022.
The intensive days will take place online.

The workshop days in Zoom will be held daily at 10 - 16 as follows:
1 June Orientation, project kick-off, teaming
13 - 17 June Project sprint
21 -22 June Pitch rehearsals, final presentations for the project commisioner

Working in teams during 1 - 12 June Customer interviews and insight

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook: https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields

Knapp, J., Zeratsky, J.,Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. Simon & Schuster Paperbacks.
Ebook: https://laurea.finna.fi/Record/laurus.88555

Teaching methods

The study unit will consist of two parts: The theory Part 1 (3 ects) and the project Part 2 (7 ects).
Part 1 needs to be completed before starting the Part 2.

Employer connections

Project partner: Cego Project

Exam schedules

See above

International connections

Theory and Project section: implementation in English.
The study unit is suitable for degree and exchange students.

Completion alternatives

Theory section: no alternatives. Prior knowledge can be shown by completing the online assignments.

Project section:
A prior knowledge and competence in an applied service design project can be manifested through alternative methods. For example, as a detailed 12-15 page project report which includes the project partners' evaluations. For further consultation, please be in touch with the instructors.

Student workload

THEORY PART
The course is 3 ects which equals approximately 80 h of studying.
Work is done individually.

PROJECT PART
The course is 7 ects which equals approximately 187 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.

Content scheduling

THEORY PART 1
The theory part covers service design process (Double Diamond), methods and tools, and includes various tasks and tests to be taken individually. All tests can be taken at the student's own pace and need to be passed.

PROJECT PART 2
The project offers an opportunity to apply the theoretical knowledge in practice. The hands-on design sprint will follow the same process and utilizing methods and tools studied in the theory part.

Timing as above.

Evaluation scale

H-5

Further information

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations)

In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Five spots reserved for open UAS students.