Exporting Services (5 cr)

Learning outcomes

The student is able to
- identify the role of services in international trade
- define internationalization strategies of servicesand determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Location and time

Online (CANVAS platform)

Materials

All materials will be available on the platform.

Teaching methods

This course is designed for Laurea bachelor students interested in building a career in international business, but is also open for 3AMK- and Campus Online -students.

The course focuses on the service sector, the fastest growing business sector that offer great potential for companies seeking growth in international markets. We expect you to have basic knowledge of service business incl. marketing.

After taking the course you will be able to:
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Study unit will be implemented completely on-line. It consists of three chapters
Ch 1. Orientation
Ch 2. Landscape of service export
Ch 3. Service export modes and Case-assignment

Each chapter has a set of independent assignments. Assessment criteria will be informed for each assignment separately. Assignments will be graded by points (total 100 points).

There will be four online sessions (see timetable below) to support your learning. Participation to these sessions will be expected.
The course platform will be CANVAS and we will use Zoom Video Communications for online sessions.

Proceed through the chapters in a chronological order. Study the materials and complete the tasks of one chapter before moving to the next chapter. The course is designed so that you can mostly work independently. The four online-sessions are to be attended. They are on different weekdays and times of day so that they won't always overlap the same alternative programs you may have.

Pay attention to the deadlines for each task. The deadlines are there to structure your work and are to be followed. They will enable you to progress with the pace of your peers and also to get the most out of the online sessions. You will receive feedback for the tasks that you have returned by the deadline.

Exam schedules

Tuesday 24.8.2021 Course platform opens in CANVAS

Tuesday 31.8.2021 at 14-15 Orientation -session in Zoom
Wednesday 15.9.2021 at 14 - 15.30 Landscape -session in Zoom incl. live presentation from Martti Pykäri (Chief economist, Service Sector Employers Palta ry), on "Finnish trade in services - current state and future outlook”
Thursday 7.10.2021 at 14 - 16 Landscape - workshop-session in Zoom
Tuesday 12.10.2021 at 14-16 Export Modes -session in Zoom

Sunday 7.11.2021 Course closes

Student workload

The expected working time for 5 credits is about 130 working hours.

Evaluation scale

H-5

Further information

Basic knowledge of service business incl. marketing is expected from the participants.
Online ssessions are expected to be attended.