Digital Service Business and Marketing (10 cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

Daytime, Tikkurila campus

Materials

Will be shared during course. In addition to learning platform material there will be ebooks, articles and videos.

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Teaching methods

In classroom
Daytime
grade 1-5

Employer connections

As part of the course the participants will take certification courses offered by acknowledged industry partners.

International connections

The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.

Completion alternatives

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.

Student workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently. This course also includes group working, so collaboration is also premise for passing the course.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Evaluation scale

H-5

Further information

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).