Tourism Destinations Management (5 cr)
Code: TO00BN88-3002
General information
- Enrollment
-
23.11.2020 - 24.01.2021
Registration for the implementation has ended.
- Timing
-
01.02.2021 - 31.05.2021
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 1 cr
- Virtual proportion
- 4 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
- Complementary Competence, bachelor’s studies in English (CCM2), Services
- Teachers
- Annukka Korvenranta
- Marjaana Salomaa
- Teacher in charge
- Marjaana Salomaa
- Study unit
- TO00BN88
Learning outcomes
Student will be able to:
- review the characteristics of a good destination brand
- explain the positioning-image-branding approach and define these interconnected concepts
- describe the concept of destination management and planning
- explain DMO´s role and contribution to destination research
- plan and develop tourism services
- identify future trends within tourism industry Student will be able to:
Materials
Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management.
Academic articles(articles should be peer reviewed full text): Scandinavian Journal of Hospitality and Tourism; Journal of Tourism Challenges and Trends; Annals of Tourism Research; Journal of Sustainable Tourism; Tourism Management; Journal of Travel Research; The International Journal of Tourism Research
Teaching methods
Hybrid: Online and campus lectures.
Zoom
Canvas
Employer connections
Visit Espoo
International connections
Suitable for exchange students
Previous tourism studies (Discovering tourism or similar) needed.
Completion alternatives
Not available.
Student workload
Weekly lectures and assignments total 135 hours of student work.
Content scheduling
Weekly meetings
Evaluation scale
H-5
Further information
Attending Grand Tour course at the same time suits well.