Customer Experience (10 op)

Tavoitteet

The student is able to
- apply customer experience knowledge into the service business
- plan and produce user-centered services
- develop hospitality services  in the international context

Aika ja paikka

Students are required to work every week efficiently during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

Villani, I. 2018. Transform Customer Experience. Wiley
https://ebookcentral.proquest.com/lib/Laurea/detail.action?docID=5649350

Peppers, D. and Rogers, M. 2017.Managing customer experience and relationship: a strategic framework
https://ebookcentral.proquest.com/lib/Laurea/detail.action?docID=4729311

Stickdorn M., Hormess M., Lawrence A. & Schneider J. 2018. This Is Service Design Doing. Sebastopol: O’Reilly
https://www.thisisservicedesigndoing.com/

Toteutustapa

During the study unit, students will work in teams with a client to develop services.
Students need to be prepared to work efficiently and actively during the studies.

Työelämäyhteistyö ja/tai TKI

You will work with a client to create new service ideas for them.
Design challenge is stated in the beginning of the study unit.

Toteutuksen tärkeät päivämäärät

Active participation in lectures and workshops is required due to the service desing methods and tools used.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.

Opiskelijan ajankäyttö ja kuormitus

10 ECTS = 270 hours of work/student
One credit equals approximately 26.7 hours of work performed by the student.
Please note that the project is carried out in teams and requires team work outside the scheduled lectures.

Arviointikriteerit, hyväksytty/hylätty

Laurea's common evaluation criteria for Bachelor students.

Students who have failed assignments or examinations required for passing a study unit must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. A failed examination or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt.(Laurea degree regulations.)

Sisältö ja sen jaksotus

CONCEPTS
------------------------
Mind Mapping
Brainstorming
Observation: mystery shopping
Interviews
Benchmark
SWOT
Customer Insight (Persona & Customer Journey)
Storytelling
Future forecast

ASSIGNMENTS
-----------------------
Customer project
Development of map and understanding / team work
Evaluated using scale (5-1)
Design Portfolio created during the process
The finished service design portfolio is given to the customer project provider

Arviointiasteikko

H-5

Lisätiedot

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).