Customer-Oriented Business Development and Marketing (10 op)

Tavoitteet

The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups

*The verb 'develop' has been replaced effective 1st of August 2024.

Aika ja paikka

Leppävaara, January 21-April 29, 2021. Lectures on Thursdays at 8.45-11.15 (exception week 11), online or at school.
Lectures at school in odd weeks.
Please note the schedule below.

Oppimateriaali ja suositeltava kirjallisuus

E.g
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Toteutustapa

Lectures, develoment of a business plan, work life project with a company, presentations in class.
The assigments and the project are made in teams.

Työelämäyhteistyö ja/tai TKI

1. Development of a Business plan and Canvas for own business idea.
2. Company project: Edistia, Espoon Diakoniasäätiö (Espoo Deakoness Foundation).

Toteutuksen tärkeät päivämäärät

Week 3 Course introduction
Week 9 Business plan pitching to judges.
Week 10 Project company presentation. Project targets.
Week 15 Company report presentation.

Sisältö ja sen jaksotus

Week 3 Course introduction, team building. Business idea. Company project presentation (Edistia).
Week 4 Business plan lectures.
Week 5 Business plan lectures. Business idea discussions teamwise.
Week 6 Marketing, Canvas lectures.
Week 7 Buying behavior, Internal marketing lectures.
Week 8 Independent working for Business plan pitch.
Week 9 Business plan pitching to judges. Please note time: 9-15.
Week 10 Independent working for Edistia project.
Week 11 Preliminary ideas for Edistia project. Team presentations.
Week 12 No class. Independent working for finalizing the Business plan and Canvas report.
Week 13 Edistia project discussions.
Week 14 Independent working for Edistia project.
Week 15 Independent working for Edistia project.
Week 16 Independent working for finalizing the Edistia project report and presentation.
Week 17 Company report presentations.

Arviointiasteikko

H-5