Digital Service Business and Marketing (10 op)

Tavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Oppimateriaali ja suositeltava kirjallisuus

Information about the material is announced on the learning platform.

Toteutustapa

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet.

Työelämäyhteistyö ja/tai TKI

Worklife skills and competences are built through achieving industry certifications during the course.

Toteutuksen tärkeät päivämäärät

The Canvas workspace will open latest on January 12, 2021.

Always check the learning platform for any changes in the schedule.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.

Demonstration of competence is possible through the normal HOT process.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 26.7 hours of work performed by the student.

Sisältö ja sen jaksotus

The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual

In addition to assignments and quizzes you will accomplish industry certifications (Google, Hubspot).

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

The first assignment has to be submitted on time to stay enrolled.

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.