Digital Service Business and Marketing (10 op)

Tavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Aika ja paikka

This study unit includes one class-room lessons, and ac-sessions, otherwise the study unit is online.

Oppimateriaali ja suositeltava kirjallisuus

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.

Toteutustapa

This is a virtual course, but first lesson is in class-room. The learning platform used in the course is Optima.
The main themes in the course are:
- Digital marketing tools and techniques
- Transformation to digital economy and business

In addition to assignments and quizzes you will accomplish industry certifications.

Työelämäyhteistyö ja/tai TKI

As part of the course the participants will take certification courses offered by acknowledged industry partners.

Toteutuksen tärkeät päivämäärät

First lesson is in class-room (27.1. at 12.30pm).
Certifications can be accomplished any time during the spring. Other parts of the course are open from January to May 2020. The participants can proceed at the own pace as long as the latest return dates (deadlines) are met.

Kansainvälisyys toteutuksella

The participants will earn internationally acknowledged certificates offered by international organizations.

Opiskelijan ajankäyttö ja kuormitus

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Arviointiasteikko

H-5