Service Design (10 cr)

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Location and time

The course will be held between 7.1.-24.4.2020.

Pre-assignments due during 7.1.-29.1.2020

Mandatory Kick off day will be held at the Leppävaara campus 30.1.2020 (at 16-18:30) when the project work starts in teams.

4 mandatory face-to-face sessions will be held on 30.1, 27.2, 19.3. and 16.4. (at 16-18.30) at Leppävaara campus.

Online learning on Optima workspace.

Project work: 30.1.-16.4.2020. Project work includes also some contextual interviews and observation at Ikea, to be scheduled during the course.

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.

Add here circular economy materials UPDATE

Other materials provided during the study unit.

Teaching methods

This course is new and it combines circular economy and service design. You will develop a service concept based on circular economy business model for a real-life case for Ikea Oy.

This blended learning course includes 4 mandatory contact sessions and online learning in Optima with project work emphasis. Individual tasks will be done during the course as well.
Mandatory Kick off at the Leppävaara campus 30.1.2020, when the project work starts by Ikea (case company) presentation. Project work in teams during 30.1.-16.4.2020. Final presentations on 16.4.2020.

The course starts with the indivudual assignment on January 7th 2020, including introduction to circular economy and service design.

Employer connections

Service Design for Circular Economy Project with Ikea Oy.

Service Design project for Ikea - an interesting challenge for developing a service concept and customer insight for "product as a service" business model.

Student teams (5-6 persons per team) will develop a service concept based on circular economy business model for Ikea Oy.

Exam schedules

Study unit starts 7.1.2020. /Optima
Individual pre-assingment due 29.1.2020 /Optima
Kick-off day at Leppävaara campus 30.1.2020 (at 16-18.30)
Project work: 30.1.-16.4.2020
Face-to-face contact sessions: 30.1, 27.2, 19.3, 16.4. (at 16-18.30)
Final presentations to Ikea 16.4.2020 at Leppävaara Campus

Project work during 30.1.-16.4. includes development phases & Zoom coaching sessions:
Phase 1 Map & Understand 30.1.-26.2.2020. Zoom coaching: 13.2.2020
Phase 2 Forecast & Ideate 27.2.-11.3.2020. Zoom coaching: 5.3.2020
Phase 3 Model & Evaluate 12.3.-1.4.2020
Phase 4 Conceptualize & Influence 2.4.-16.4.2020. Zoom coaching: 13.4.2020
(topic: pitching training)
Full schedule will be presented at Kick-off on 30.1. and in Optima.

International connections

Execution of English
Project work for a global company Ikea.

Completion alternatives

Normal recognition of prior learning and demonstration of competence are applied.

Student workload

The course is 10 ects which equals approximately 270 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.

Content scheduling

Study unit consists of the following phases:
- Pre-assignment (individual work), which will be opened and informed to students prior to course start including introduction to Circular Economy and Service Design
- Service Design project kick-off day at the campus
- Online work / project work in teams in the following development phases, based on Ikea case:
*Map and Understand
*Forecast and Ideate
*Model and Evaluate
*Conceptualize and Influence (incl making of final presentations)
-Final presentations at Leppävaara campus

Evaluation scale

H-5

Further information

KEY CONCEPTS:
Circular Economy principles
Circular Economy business models
Service design / design thinking
Service design process and tools
Co-creation
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept

ASSIGNMENTS:
- Individual pre-assignment (Theory & Literature)
- Individual assignments during the process (Theory & Literature)
- Customer project (Team Work): Development of circular economy service concept: The service concept and the design process are reported and visualized in a Service Design Portfolio created during the process. The finished Service Design Portfolio is given to the customer project provider.