•   SB-project: International Digital Marketing Planning & Implementation in Consumer Goods Business SB00BK83-3006 01.08.2021-14.12.2021  15 op  (HLBW, ...) +-
    Vastuuopettaja

    Pyry Airaksinen

    Toteutusmuoto

    47% Lähiopetus, 53% Etäopetus

    Oppimateriaali ja suositeltava kirjallisuus

    Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

    Toteutustapa

    Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
    Project content: Digital marketing planning and implementation in consumer goods markets. Target group analysis, channel selection and marketing message development.

    This is a Finnish business looking to develop digital marketing communications; social media marketing and blogging as well as as marketing segmentation are important.

    This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship.

    Coaching and communication: will be agreed in the beginning of the project/semester
    This project is suitable for blended learning students (monimuoto): yes
    If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
    Laurea reserves the right to make changes.

    Arviointimenetelmät ja arvioinnin perusteet

    Evaluation criteria will be gone through in the beginning of the project. Criteria Level II is used.

    Opetuskieli/-kielet
    • englanti
    Suorituskieli/-kielet
    • englanti
    Ajoitus

    01.08.2021 - 14.12.2021

    Ilmoittautumisaika

    24.05.2021 - 15.08.2021

    Ryhmä(t)
    • HLBW
    • HLBV21SN
    Paikkoja

    7 - 7

    Yksikkö

    Laurea Hyvinkää, liko

    Opettaja(t)

    Pyry Airaksinen

    Koulutus

    Liiketalouden koulutus (HLB2), Laurea Hyvinkää

    Toimipiste

    Laurea Hyvinkää

    T&K osuus

    15 op

    Virtuaaliosuus

    8 op

    Arviointiasteikko

    H-5

    Kansainvälisyys toteutuksella

    Study is suitable for exchange students

    Opiskelijan ajankäyttö ja kuormitus

    The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

    Aika ja paikka

    Project meetings with Lecturer on Tuesdays 9-10.
    It is recommended that team reserves Tuesdays for project working.
    The invitation of the project briefing (when project starts) will be sent by e-mail.