SB-project: International Digital Marketing Planning & Implementation in Consumer Goods Business (15 op)

Aika ja paikka

Project meetings with Lecturer on Tuesdays 9-10.
It is recommended that team reserves Tuesdays for project working.
The invitation of the project briefing (when project starts) will be sent by e-mail.

Oppimateriaali ja suositeltava kirjallisuus

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Toteutustapa

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Digital marketing planning and implementation in consumer goods markets. Target group analysis, channel selection and marketing message development.

This is a Finnish business looking to develop digital marketing communications; social media marketing and blogging as well as as marketing segmentation are important.

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes.

Kansainvälisyys toteutuksella

Study is suitable for exchange students

Opiskelijan ajankäyttö ja kuormitus

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Arviointiasteikko

H-5