•   Content Marketing R0294-3004 01.10.2021-31.12.2021  5 op  (TOH221SY, ...) +-
    Opintojakson osaamistavoitteet
    The student is able to
    - explain the consumer trends and their impact on the digital marketing today
    - describe the elements of digital customer experience
    - prepare a content strategy plan based on target group needs and interest analysis
    - create attractive content and engage with customers
    - apply the best practices in building organizational webpages

    Vastuuopettaja

    Eija Lipasti

    Toteutusmuoto

    Etäopetus

    Oppimateriaali ja suositeltava kirjallisuus

    The learning material will be provided in the learning environment Canvas,

    Toteutustapa

    This is an online course during autumn 2021
    The language used in the course is English.
    The main themes of the course are:
    - Content marketing strategy and process
    - Creating content for your organization

    This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for one of the two partner companies we have in this course, Bonne Juomat (https://www.bonnejuomat.fi/) or Ravintola Factory (https://ravintolafactory.com/) or find a company from your own circles.

    The coursework will include creating content marketing strategy and content for the chosen organization.

    This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule. Check the important days below.

    During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.

    Arviointimenetelmät ja arvioinnin perusteet

    Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.

    Opetuskieli/-kielet
    • englanti
    Ajoitus

    01.10.2021 - 31.12.2021

    Ilmoittautumisaika

    24.05.2021 - 30.05.2021

    Ryhmä(t)
    • TOH221SY
    • CCH221SY
    Paikkoja

    40 - 40

    Yksikkö

    Korkeakouluyksikkö D, Verkkokampus, liko

    Opettaja(t)

    Eija Lipasti, Tiina Leppäniemi

    Lisätietoja opiskelijoille

    The level 2 evaluation criteria are used in this course.

    Koulutus

    Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet, Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law

    Toimipiste

    Laurea Verkkokampus

    Virtuaaliosuus

    5 op

    Arviointiasteikko

    Hyväksytty/Hylätty

    Vaihtoehtoiset suoritustavat

    The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx

    Työelämäyhteistyö ja/tai TKI

    You will do the course assignments for an organization.

    You can choose to do your coursework for one of the two partner companies we have in this course, Bonne Juomat (https://www.bonnejuomat.fi/) or Ravintola Factory (https://ravintolafactory.com/).

    You may also focus on an organization of your own choice.

    Toteutuksen tärkeät päivät

    The course will open on October 1, 2021
    Partner companies will present themselves and the project topics Monday 18.10. 15-17 in Zoom
    Partner companies Question & Answer meeting Monday 1.11. 15-17 in Zoom

    Students will present their work, receive and give feedback to peers on December in two sessions: Tuesday 7.12. at 15-17 and Thursday 9.12. at 15-17. These meetings are arranges in Zoom. Links will be added in course materials.

    Opiskelijan ajankäyttö ja kuormitus

    This elective course is estimated to require in average 135 hours of work.

    Sisältö ja sen jaksotus

    In this course there are three themes which you will study:
    Theme 1: Why content marketing?
    Theme 2: Content marketing strategy
    Theme 3: Creating and promoting content

    Aika ja paikka

    The course is offered completely online.

    Arviointikriteerit
    Hyväksytty / Hylätty

    Detailed information on evaluation will be provided in the learning platform.