Content Marketing (5 op)

Learning outcomes

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Aika ja paikka

The course is offered completely online.

Oppimateriaalit

The learning material will be provided in the learning environment Canvas,

Opetusmenetelmät

This is an online course during autumn 2021
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization

This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for one of the two partner companies we have in this course, Bonne Juomat (https://www.bonnejuomat.fi /) or Ravintola Factory (https://ravintolafactory.com/) or find a company from your own circles.

The coursework will include creating content marketing strategy and content for the chosen organization.

This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule. Check the important days below.

During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.

Harjoittelu- ja työelämäyhteistyö

You will do the course assignments for an organization.

You can choose to do your coursework for one of the two partner companies we have in this course, Bonne Juomat (https://www.bonnejuomat.fi /) or Ravintola Factory (https://ravintolafactory.com/).

You may also focus on an organization of your own choice.

Tenttien ajankohdat ja uusintamahdollisuudet

The course will open on October 1, 2021
Partner companies will present themselves and the project topics Monday 18.10. 15-17 in Zoom
Partner companies Question & Answer meeting Monday 1.11. 15-17 in Zoom

Students will present their work, receive and give feedback to peers on December in two sessions: Tuesday 7.12. at 15-17 and Thursday 9.12. at 15-17. These meetings are arranges in Zoom. Links will be added in course materials.

Toteutuksen valinnaiset suoritustavat

The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx

Opiskelijan ajankäyttö ja kuormitus

This elective course is estimated to require in average 135 hours of work.

Arviointikriteerit, hyväksytty/hylätty

Detailed information on evaluation will be provided in the learning platform.

Sisällön jaksotus

In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content

Arviointiasteikko

Hyväksytty/Hylätty

Lisätiedot

The level 2 evaluation criteria are used in this course.