The learning material will be provided in the learning environment Canvas which is used in this course.
This is an online course during autumn 2020
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization
This course is organized based on the LbD (Learning by Developing) principles. Therefore the students are encouraged to find an organization for their coursework already before the course starts. Additionally, there will be a case company provided in case the students have difficulties in finding one on their own. The coursework will include creating content marketing strategy and content for the chosen organization.
This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
01.10.2020 - 18.12.2020
07.09.2020 - 13.09.2020
20 - 40
Korkeakouluyksikkö D, Verkkokampus
Eija Lipasti, Tiina Leppäniemi
The level 2 evaluation criteria are used in this course.
Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
The normal AHOT/Competence Demonstration as instucted in link.laurea.fi.
You will do the course assignments for an organization. One of the target companies in the course is YIT, an urban development company (https://www.yit.fi/en). Other companies will be defined closer to the course start. You may also focus on an organization of your own choice.
The course will open on October 1, 2020
This elective course is estimated to require in average 135 hours of work.
In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content
The course is offered completely online.
Detailed information on evaluation will be provided in the learning platform.