Customer-Oriented Business Development and Marketing (10 op)
Toteutuksen tunnus: A9480-3001
Toteutuksen perustiedot
Ilmoittautumisaika
26.11.2018 - 02.12.2018
Ajoitus
22.01.2019 - 30.04.2019
Opintopistemäärä
10 op
Virtuaaliosuus
2 op
TKI-osuus
8 op
Toteutustapa
80 % Lähiopetus, 20 % Etäopetus
Yksikkö
Laurea-ammattikorkeakoulu
Toimipiste
Laurea Leppävaara
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Degree Programme in Service Business Management (HMA), Laurea Leppävaara
Opettaja
- Sini Setälä
- Ove Backlund
Vastuuopettaja
Ove Backlund
Ryhmät
-
HMA218SNDegree Programme in Service Business Management, daytime studies, S18, Leppävaara
Osaamistavoitteet
The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups
*The verb 'develop' has been replaced effective 1st of August 2024.
Aika ja paikka
First class on January 22. On that day presence is compulsory.
Arviointimenetelmät ja arvioinnin perusteet
BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.