Content Marketing (5 cr)
Code: R0294-3003
General information
Enrollment
07.09.2020 - 13.09.2020
Timing
01.10.2020 - 18.12.2020
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus
Campus
Laurea Virtual Campus
Teaching languages
- English
- Finnish
Seats
20 - 40
Degree programmes
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Teachers
- Tiina Leppäniemi
- Eija Lipasti
Teacher in charge
Eija Lipasti
Groups
-
CCH220SYComplementary competence (bachelor’s studies), S20, Business, administration and law
Learning outcomes
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Teaching methods
This is an online course during autumn 2021
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization
This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for one of the two partner companies we have in this course, Bonne Juomat (https://www.bonnejuomat.fi/) or Ravintola Factory (https://ravintolafactory.com/) or find a company from your own circles.
The coursework will include creating content marketing strategy and content for the chosen organization.
This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.
Learning materials and recommended literature
The learning material will be provided in the learning environment Canvas,
Alternative completion methods of implementation
The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx
Co-operation with working life and/or RDI
You will do the course assignments for an organization.
You can choose to do your coursework for one of the two partner companies we have in this course, Bonne Juomat (https://www.bonnejuomat.fi/) or Ravintola Factory (https://ravintolafactory.com/).
You may also focus on an organization of your own choice.
Important dates
The course will open on October 1, 2021
Students workload
This elective course is estimated to require in average 135 hours of work.
Content and scheduling
In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content
Further information for students
The level 2 evaluation criteria are used in this course.
Grading scale
Approved/Failed
Evaluation methods and criteria
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
Evaluation criteria, approved/failed
Detailed information on evaluation will be provided in the learning platform.