•   Content Marketing R0294-3003 01.10.2020-18.12.2020  5 credits  (CCH220SY) +-
    Learning outcomes of the course
    The student is able to
    - explain the consumer trends and their impact on the digital marketing today
    - describe the elements of digital customer experience
    - prepare a content strategy plan based on target group needs and interest analysis
    - create attractive content and engage with customers
    - apply the best practices in building organizational webpages
    Teacher in charge

    Eija Lipasti

    Mode of delivery

    Distance learning

    Learning materials and recommended literature

    The learning material will be provided in the learning environmnent Canvas which is used in this course.

    Teaching methods

    This is online course during autumn 2020.
    The language used in the course is English.
    The main themes of the course are:
    - Content marketing strategy and process
    - Creating content for your organization

    This course is organized based on the LbD (Learning by Developing) principles. Therefore the students are encouraged to find an organization for their coursework already before the course starts. Additionally, there will be a case company provided in case the students have difficulties in finding one on their own. The coursework will include creating content marketing strategy and content for the chosen organization.

    This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.

    During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.

    Evaluation methods and criteria

    Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.

    Language of instruction
    • English
    • Finnish
    Timing

    01.10.2020 - 18.12.2020

    Enrollment period

    07.09.2020 - 13.09.2020

    Group(s)
    • CCH220SY
    Seats

    20 - 40

    Unit

    Korkeakouluyksikkö D, Verkkokampus

    Teacher(s)

    Eija Lipasti, Tiina Leppäniemi

    Further information for students

    The level 2 evaluation criteria are used in this course.

    Programme(s)

    Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law

    Campus

    Laurea Virtual Campus

    Virtual portion

    5 credits

    Evaluation scale

    Approved/Failed

    Alternative completion methods

    The normal AHOT/Competence Demonstration as instucted in link.laurea.fi.

    Co-operation with working life and/or RDI

    You will do the course assignments for an organization. One of the target companies in the course is YIT, an urban development company (https://www.yit.fi/en). Other companies will be defined closer to the course start. You may also focus on an organization of your own choice.

    Important dates

    The course will open on October 1, 2020

    Students workload

    This elective course is estimated to require in average 135 hours of work.

    Content and scheduling

    In this course there are three themes which you will study:
    Theme 1: Why content marketing?
    Theme 2: Content marketing strategy
    Theme 3: Creating and promoting content

    Location and time

    The course is offered completely online.

    Evaluation criteria
    Approved / Failed

    Detailed information on evaluation will be provided in the learning platform.