Communication Tools for Reputation Management (5 cr)
Code: R0254-3003
General information
Enrollment
01.04.2019 - 07.04.2019
Timing
02.05.2019 - 30.08.2019
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
1 op
Mode of delivery
Distance learning
Campus
Laurea common
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOY2), Yhteiset opinnot
Teachers
- Eveliina Hytönen
- Terhi Kaunismäki
Teacher in charge
Eveliina Hytönen
Groups
-
TOY218SY
Learning outcomes
The student is able to
- put together a targeted publication and media strategy and maintain media relations in support of company activities
- build and manage the reputation of the work organization in various public arenas
- communicate proactively in exceptional circumstances and crises
Grading scale
H-5