Digital Service Business and Marketing (10 cr)
Code: R0218-3021
General information
Enrollment
09.09.2019 - 15.09.2019
Timing
01.10.2019 - 18.10.2019
Number of ECTS credits allocated
10 op
RDI proportion
10 op
Mode of delivery
Contact teaching
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- English
- Finnish
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
- Tietojenkäsittelyn koulutusohjelma (NTA), Laurea Leppävaara (Finnish)
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Asko Mononen
Groups
-
HTA218SN
-
HLA218SN
-
NTA218SN
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Design Sprint
Learning materials and recommended literature
How To Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp
Co-operation with working life and/or RDI
Op Mobile App
Important dates
23.9. - 13.10. Preliminary Assignment
14.10. - 18.10.2019 Design Sprint Week
Students workload
Pre assignment and Design Sprint in five days, full days