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Digital Service Business and Marketing (10 cr)

Code: R0218-3021

General information


Enrollment
09.09.2019 - 15.09.2019
Registration for the implementation has ended.
Timing
01.10.2019 - 18.10.2019
Implementation has ended.
Number of ECTS credits allocated
10 cr
Local portion
10 cr
RDI proportion
10 cr
Mode of delivery
Contact learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
English
Finnish
Seats
20 - 40
Degree programmes
Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Tietojenkäsittelyn koulutusohjelma (NTA), Laurea Leppävaara (Finnish)
Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
Juha Uutela
Tomas Illman
Teacher in charge
Asko Mononen
Study unit
R0218

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

Design Sprint week 14.10. - 18.10.2019, Leppävaara
Preliminary Assigment 23.9. - 13.10.2019

Materials

How To Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp

Teaching methods

Design Sprint

Employer connections

Op Mobile App

Exam schedules

23.9. - 13.10. Preliminary Assignment
14.10. - 18.10.2019 Design Sprint Week

Student workload

Pre assignment and Design Sprint in five days, full days

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