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Digital Service Business and Marketing (10 cr)

Code: R0218-3021

General information


Enrollment

09.09.2019 - 15.09.2019

Timing

01.10.2019 - 18.10.2019

Number of ECTS credits allocated

10 op

RDI proportion

10 op

Mode of delivery

Contact teaching

Unit

Laurea university of applied sciences

Campus

Laurea Leppävaara

Teaching languages

  • English
  • Finnish

Seats

20 - 40

Degree programmes

  • Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
  • Tietojenkäsittelyn koulutusohjelma (NTA), Laurea Leppävaara (Finnish)
  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Juha Uutela
  • Tomas Illman

Teacher in charge

Asko Mononen

Groups

  • HTA218SN
  • HLA218SN
  • NTA218SN

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Design Sprint

Learning materials and recommended literature

How To Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp

Co-operation with working life and/or RDI

Op Mobile App

Important dates

23.9. - 13.10. Preliminary Assignment
14.10. - 18.10.2019 Design Sprint Week

Students workload

Pre assignment and Design Sprint in five days, full days