Digital Service Business and Marketing (10cr)

Code: R0218-3021

General information

Enrollment: 09.09.2019 - 15.09.2019; Registration for the implementation has ended.

Timing: 01.10.2019 - 18.10.2019; Implementation has ended.

Number of ECTS credits allocated: 10 cr

Local portion: 10 cr

RDI proportion: 10 cr

Mode of delivery: Contact learning

Unit: Laurea university of applied sciences

Campus: Laurea Leppävaara

Teaching languages: English; Finnish

Seats: 20 - 40

Degree programmes: Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish); Tietojenkäsittelyn koulutusohjelma (NTA), Laurea Leppävaara (Finnish); Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers: Juha Uutela; Tomas Illman

Teacher in charge: Asko Mononen

Study unit: R0218

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Design Sprint

Time and location

Design Sprint week 14.10. - 18.10.2019, Leppävaara
Preliminary Assigment 23.9. - 13.10.2019

Learning materials and recommended literature

How To Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp

Co-operation with working life and/or RDI

Op Mobile App

Important dates

23.9. - 13.10. Preliminary Assignment
14.10. - 18.10.2019 Design Sprint Week

Student workload

Pre assignment and Design Sprint in five days, full days