Digital Content Marketing (5 cr)
Code: PK00BV33-3001
General information
Enrollment
23.05.2022 - 29.05.2022
Timing
27.09.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
RDI proportion
1 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV222SNKauneudenhoito- ja kosmetiikka-alan koulutus, päivätoteutus, S22, Tikkurila
Objectives
The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry
Grading scale
H-5