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Marketing and New Business Development in B2B Environment (10 cr)

Code: HL00BU32-3017

General information


Enrollment

28.11.2022 - 04.12.2022

Timing

09.01.2023 - 31.05.2023

Number of ECTS credits allocated

10 op

Virtual proportion

6 op

RDI proportion

10 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

4 - 7

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Pyry Airaksinen

Teacher in charge

Pyry Airaksinen

Groups

  • HLB222SA
    Liiketalouden koulutus, oikeudellinen osaaminen, monimuotototeutus, S22, Hyvinkää
  • HLB222SN
    Liiketalouden koulutus, päivätoteutus, S22, Hyvinkää

Learning outcomes

The student is able to
- develop customer-oriented and sustainable business models and processes
- develop customer-oriented products and services
- launch business operations and set up a company

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ79 Business Planning and thus bot studies can not be included in the degree.