Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3010
General information
- Enrollment
-
07.02.2022 - 13.02.2022
Registration for the implementation has ended.
- Timing
-
01.03.2022 - 30.06.2022
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 40 - 120
- Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
- Teachers
- Marjaana Ajanto
- Teacher in charge
- Marjaana Ajanto
- Groups
-
HLA221KNLiiketalouden koulutus, päivätoteutus, K21, Leppävaara
-
HLA221KALiiketalouden koulutus, monimuotototeutus, K21, Leppävaara
-
HTA221KA2Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K21, Leppävaara, ryhmä 2
-
HTA221KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K21, Leppävaara
-
HLG221KALiiketalouden koulutus, monimuotototeutus, K21, Otaniemi
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
Approved/Failed