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Digital Marketing and Sales (10 cr)

Code: HL00BQ81-3010

General information


Enrollment
07.02.2022 - 13.02.2022
Registration for the implementation has ended.
Timing
01.03.2022 - 30.06.2022
Implementation has ended.
Number of ECTS credits allocated
10 cr
Local portion
0 cr
Virtual proportion
10 cr
Mode of delivery
Distance learning
Campus
Laurea Virtual Campus
Teaching languages
English
Seats
40 - 120
Degree programmes
Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
Marjaana Ajanto
Teacher in charge
Marjaana Ajanto
Study unit
HL00BQ81

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Evaluation scale

Approved/Failed

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