Introduction to Marketing (10 cr)
Code: HL00BQ78-3043
General information
Enrollment
28.11.2022 - 04.12.2022
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Laura Sippel
- Lasse Kivinen
Teacher in charge
Lasse Kivinen
Groups
-
HTA222SAMTurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- show initiative in projects and as a member of a project group in a responsible and goal-oriented way
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5