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Introduction to Marketing (10 cr)

Code: HL00BQ78-3043

General information


Enrollment

28.11.2022 - 04.12.2022

Timing

01.01.2023 - 31.07.2023

Number of ECTS credits allocated

10 op

Virtual proportion

4 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)

Teachers

  • Laura Sippel
  • Lasse Kivinen

Teacher in charge

Lasse Kivinen

Groups

  • HTA222SAM
    Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, S22, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5