Study Guide

Learning outcomes

The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups

*The verb 'develop' has been replaced effective 1st of August 2024.

Teaching methods

Lectures, develoment of a business plan, work life project with a company, presentations in class.
The assigments and the project are made in teams.

Location and time

Leppävaara, January 21-April 29, 2021. Lectures on Thursdays at 8.45-11.15 (exception week 11), online or at school.
Lectures at school in odd weeks.
Please note the schedule below.

Learning materials and recommended literature

E.g
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Co-operation with working life and/or RDI

1. Development of a Business plan and Canvas for own business idea.
2. Company project: Edistia, Espoon Diakoniasäätiö (Espoo Deakoness Foundation).

Important dates

Week 3 Course introduction
Week 9 Business plan pitching to judges.
Week 10 Project company presentation. Project targets.
Week 15 Company report presentation.

Content and scheduling

Week 3 Course introduction, team building. Business idea. Company project presentation (Edistia).
Week 4 Business plan lectures.
Week 5 Business plan lectures. Business idea discussions teamwise.
Week 6 Marketing, Canvas lectures.
Week 7 Buying behavior, Internal marketing lectures.
Week 8 Independent working for Business plan pitch.
Week 9 Business plan pitching to judges. Please note time: 9-15.
Week 10 Independent working for Edistia project.
Week 11 Preliminary ideas for Edistia project. Team presentations.
Week 12 No class. Independent working for finalizing the Business plan and Canvas report.
Week 13 Edistia project discussions.
Week 14 Independent working for Edistia project.
Week 15 Independent working for Edistia project.
Week 16 Independent working for finalizing the Edistia project report and presentation.
Week 17 Company report presentations.

Grading scale

H-5

Evaluation methods and criteria

BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles