Academic year 2020 - 2021

•   Deep Customer Insights Through Ethnographic Research A9302-3002 01.08.2020-31.12.2020  5 credits  (HYA220SJ) +-
  Learning outcomes of the course

  The student is able to
  - use the ethnographic approach in service development
  - apply qualitative research methods
  - discover unarticulated customer/user needs and envision the opportunities this opens up
  - analyse customer/user experiences across all the touch points of an organisation

  ---

  Mode of delivery

  80% Face-to-face, 20% Distance learning

  Learning materials and recommended literature

  Portigal, Steve. 2013. Interviewing users. How to uncover compelling insights. Brooklyn, New York, USA: Rosenfeld media.
  Madsbjerg, C. & Rasmussen, M.B. 2014. The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems. Chapters 4-5 p. 75-122.
  The literature list will be published in more detail in optima.

  Teaching methods

  Lectures, group work, individual assignments

  Evaluation methods and criteria

  Assessment criteria for master level study units.
  The assessment is based on
  - Pre-assignment, pass/fail
  - Course assignment, 1-5 (50%)
  presentation (25%)
  report (25%)
  - Student's individual work and learning diary, 1-5 (50 %)
  field notes (20%)
  reflection inc. comments on peer review (30%)

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYA220SJ

  Seats

  20 - 35

  Teacher(s)

  Taneli Heinonen

  Unit

  Laurea Leppävaara, liko

  Programme(s)

  Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

  Campus

  Laurea Leppävaara

  RDI portion

  3 credits

  Virtual portion

  1 credits

  Evaluation scale

  H-5

  Co-operation with working life and/or RDI

  Project work for the case company

  Internationality

  International student group

  Students workload

  5 ects = appr. 135 hours
  Contact sessions
  Reading
  Project work

  Content and scheduling

  In this study unit there are three contact sessions, pre-assignment and a course assignment which consists of several steps: interviews, observation, analysis, crafting of insights, giving a presentation, reporting and reflecting your learnings. The work is done individually and in small groups.

  Evaluation criteria

  Satisfactory

  Grade 1 - Student is able
  Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically.
  Problem solving: To solve problems in research, development and/or innovation activities.
  Development: To recognise and analyse focuses of development making use of the knowledge base.
  Communication: To communicate clearly both orally and in writing.

  Good

  Grade 3 - Student is able
  Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.
  Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields.
  Development: To create target-oriented, justified development plans considering the community.
  Communication: To communicate in a competent, clear and consistent manner both orally and in writing.

  Excellent

  Student is able
  Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.
  Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.
  Development: To develop the activities of the competence area in a target-oriented and communal fashion.
  Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field.

•   Design Thinking A9299-3004 01.08.2020-31.12.2020  5 credits  (HYA220SJ) +-
  Learning outcomes of the course

  The student is able to
  - classify the principles of design thinking
  - apply design thinking approach and basic tools in innovation processes
  - develop the skills required in creative thinking

  ---

  Mode of delivery

  80% Face-to-face, 20% Distance learning

  Learning materials and recommended literature

  Brown, Tim 2009. Change by design: how design thinking can transform organizations and inspire innovation. New York: HarperCollins Publishers.
  Creating desired futures: how design thinking innovates business 2010. Edited by Shamiyeh, Michael. Basel: Birkhäuser.
  Cross, Nigel 2011. Design thinking: understanding how designers think and work. Oxford: Berg Publishers.
  Kelley, David and Kelley, Tom (2013) Creative Confidence: Unleashing the Creative Potential Within Us All. Crown Business. (http://www.creativeconfidence.com/)
  Design thinking: integrating innovation, customer experience and brand value 2010. Edited by Lockwood, Thomas. New York: Allworth Press.
  Liedtka, Jeanne & Ogilvie, Tim 2011. Designing for growth: a design thinking tool kit for managers, New York: Columbia University Press.
  Meinel, Christoph 2011. Design Thinking: understand - improve – apply. Dordrecht: Springer.
  Michlewski, Kamil 2015. Design Attitude. Farnham, Surrey: Gower.
  Mootee, Idris (2013) Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School. Wiley.
  Sangiorgi, D. & Prendiville, A. 2017. Designing for service. Key issues and new directions. Bloomsbury.
  
  The literature list will be updated.

  Teaching methods

  Lectures, hands-on workshop, group work, individual assignment

  Evaluation methods and criteria

  Passing the Design Thinking study unit requires:
  1) Presence and constructive activity on the contact days AND 2) coursework

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYA220SJ

  Seats

  20 - 35

  Teacher(s)

  Päivi Pöyry-Lassila, Virtuaali Tarvainen

  Further information for students

  The instructor of the course during the contact sessions is Katja Tschimmel.
  
  It is compulsory to attend the contact sessions.
  
  This course is for the master degree students only.

  Unit

  Laurea Leppävaara, liko

  Programme(s)

  Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

  Campus

  Laurea Leppävaara

  Virtual portion

  1 credits

  Evaluation scale

  Approved/Failed

  Internationality

  International student group and instructor

  Students workload

  5 ects credits = 135 hours (1 credit = 27 hours of work)
  Contact sessions
  Reading the literature for the coursework
  Writing the coursework (a blog post or a report)

•   Futures Thinking and Foresight Methodologies A9304-3001 01.01.2021-31.07.2021  5 credits  (HYA220SJ) +-
  Learning outcomes of the course

  The student is able to
  - explain the principles of futures thinking
  - use foresight methods and practices in service innovation

  ---

  Mode of delivery

  Face-to-face

  Language of instruction

  English

  Timing

  01.01.2021 - 31.07.2021

  Enrollment period

  23.11.2020 - 29.11.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYA220SJ

  Seats

  20 - 35

  Teacher(s)

  Minna Koskelo

  Unit

  Laurea Leppävaara, liko

  Programme(s)

  Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

  Campus

  Laurea Leppävaara

  Evaluation scale

  Approved/Failed

•   Master's Thesis A9317-3002 01.01.2021-31.12.2021  30 credits  (HYA220SJ) +-
  Learning outcomes of the course

  The student is able to
  - plan, carry out and evaluate a service development project within a given timeframe by applying appropriate methods
  - manage and transform work contexts that are complex, unpredictable and require new strategic approaches
  - identify and formulate problems and solutions critically, independently and creatively
  - use the specialised problem solving skills required in research and innovation in order to develop new procedures and knowledge and to integrate knowledge from different fields
  - take responsibility for contributing to professional practice and knowledge
  - carry out and manage project tasks, take initiatives, adopt a developmental approach to work and initiate and implement change processes

  ---

  Mode of delivery

  Face-to-face

  Language of instruction

  Finnish

  Timing

  01.01.2021 - 31.12.2021

  Enrollment period

  23.11.2020 - 29.11.2020

  Number of ECTS credits allocated

  • 30 credits

  Group(s)

  • HYA220SJ

  Seats

  20 - 35

  Teacher(s)

  Pekka Matvejeff, Virpi Kaartti, Päivi Pöyry-Lassila, Päivi Tossavainen, Kaisa Airo, Maria Ekström, Jukka Ojasalo, Tarja Chydenius, Anna Salmi

  Unit

  Korkeakouluyksikkö D, Leppävaara, palvelu

  Programme(s)

  Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

  Campus

  Laurea Leppävaara

  Evaluation scale

  Approved/Failed

•   New Service Development and Innovative Business Models A9301-3002 01.01.2021-31.07.2021  5 credits  (HYA220SJ) +-
  Learning outcomes of the course

  The student is able to
  - develop service logic into a business model
  - develop and model innovative service systems, concepts and processes

  ---

  Mode of delivery

  Face-to-face

  Language of instruction

  English

  Timing

  01.01.2021 - 31.07.2021

  Enrollment period

  23.11.2020 - 29.11.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYA220SJ

  Teacher(s)

  Otto Mäkelä

  Unit

  Laurea Leppävaara, liko

  Programme(s)

  Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

  Campus

  Laurea Leppävaara

  Evaluation scale

  Approved/Failed

•   Service Design Process and Methods A9303-3001 01.01.2021-31.07.2021  5 credits  (HYA220SJ) +-
  Learning outcomes of the course

  The student is able to
  - explain the principles of service design
  - use service design processes and methods

  ---

  Mode of delivery

  Face-to-face

  Language of instruction

  English

  Timing

  01.01.2021 - 31.07.2021

  Enrollment period

  23.11.2020 - 29.11.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYA220SJ

  Seats

  20 - 35

  Teacher(s)

  Virpi Kaartti, Ulkoiset Leppävaara

  Unit

  Laurea Leppävaara, liko

  Programme(s)

  Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

  Campus

  Laurea Leppävaara

  Evaluation scale

  Approved/Failed

•   Service Logic-Based Strategic Management A9300-3002 01.08.2020-31.12.2020  5 credits  (HYA220SJ) +-
  Learning outcomes of the course

  The student is able to
  - explain the strategic shift to service-based business logic and its impact on corporate level
  - analyse a company’s strategy and strategic choices
  - master the key concepts, principles and methods of strategic management

  ---

  Mode of delivery

  Face-to-face

  Learning materials and recommended literature

  Lusch, Robert F. & Vargo, Stephen L. 2014. Service-Dominant Logic. Premises, Perspectives,
  Possibilities. Cambridge University Press, UK.
  Literature list will be published in optima.

  Teaching methods

  Lectures, group work, individual assignments

  Evaluation methods and criteria

  Assessment
  - Pre assignment (individual/group assignment): fail/pass
  - Literature analysis (individual assignment): 30%
  - Focus of the development case (individual assignment): 10%
  - Final development plan for strategic service innovation or business model in the case organizations (individual assignment): 60%
  Oral presentations and activity in classes
  - Thoroughness of the analysis presented
  - Logical flow and clarity of presentations
  - Comments and contribution to discussion during classes
  - Presence and activeness
  Reports
  - Comprehensiveness of the theoretical foundation
  - Logic, objectivity, thoroughness and motivation of the arguments and ideas presented in the literature analysis as well as in the final report
  - Concreteness of the action plan provided in the final report
  - Clarity of the written reports

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYA220SJ

  Seats

  20 - 35

  Teacher(s)

  Pasi Hario, Jukka Ojasalo

  Further information for students

  It is compulsory to attend the contact sessions.

  Unit

  Laurea Leppävaara, liko

  Programme(s)

  Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

  Campus

  Laurea Leppävaara

  RDI portion

  3 credits

  Evaluation scale

  H-5

  Co-operation with working life and/or RDI

  Each student may select the case company/organization for the course assignment him/herself.

  Internationality

  International student group

  Students workload

  5 ects credits = 135 hours (1 credit = 27 hours of work)
  Contact sessions
  Reading the literature for the assignments
  Collaboration with the case company/organization
  Writing the assignments (notes, reports)

  Evaluation criteria

  Satisfactory

  Grade 1 - Student is able
  Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically.
  Problem solving: To solve problems in research, development and/or innovation activities.
  Development: To recognise and analyse focuses of development making use of the knowledge base.
  Communication: To communicate clearly both orally and in writing.

  Good

  Grade 3 - Student is able
  Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.
  Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields.
  Development: To create target-oriented, justified development plans considering the community.
  Communication: To communicate in a competent, clear and consistent manner both orally and in writing.

  Excellent

  Student is able
  Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.
  Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.
  Development: To develop the activities of the competence area in a target-oriented and communal fashion.
  Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field.

Academic year 2021 - 2022

There is no implementations attached to this degree programme.