Marketing Communications (10 cr)
Code: V1581-3001
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
02.09.2019 - 20.12.2019
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Kauneudenhoitoalan koulutus (SKV2), Laurea Tikkurila (Finnish)
Teachers
- Jyrki Innanen
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV219SAKauneudenhoito- ja kosmetiikka-alan koulutus, monimuotototeutus, S19, Tikkurila
Learning outcomes
The student is able to
- plan the marketing communications of a company in the cosmetics sector
- evaluate the use of the competition methods of marketing in all-inclusive marketing of a company
- determine the target group of marketing
- plan the digital marketing of a company
- analyse factors that shape images in the marketing in the cosmetics sector
- produce visual marketing material
Grading scale
H-5