SB Digital Service Testing and Marketing Development (15 op)
Toteutuksen tunnus: SB00BK90-3007
Toteutuksen perustiedot
Ilmoittautumisaika
29.11.2021 - 05.12.2021
Ajoitus
01.01.2022 - 31.07.2022
Opintopistemäärä
15 op
Virtuaaliosuus
15 op
TKI-osuus
15 op
Toteutustapa
Etäopetus
Yksikkö
Laurea Hyvinkää, liko
Toimipiste
Laurea Hyvinkää
Opetuskielet
- Englanti
Paikat
7 - 7
Koulutus
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää
Opettaja
- Pyry Airaksinen
- Aapo Hollanti
Vastuuopettaja
Aapo Hollanti
Ryhmät
-
HLBWKansainvälinen vaihto / Liiketalous, Hyvinkää
-
HLBV21SNLiiketalouden ydinosaamisen P2P-projektit
Toteutustapa
This project involves working with a digital cloud service provided in the construction and housing industry. Our client, run by well-established professionals of their field, have developed their first prototype of a new digital product. Laurea student project will undertake testing of this prototype as well as developing ideas for the upcoming marketing launch.
Project implementation mode: the project will be carried out as a P2P project in cooperation with the client organization.
Project content: Business development, Digital service development, Prototyping, Testing, Marketing Planning, Innovation.
Plan, implement and evaluate a Service Business project and develop sustainable business practices in organizations. Analyze and use research methods in projects. Use strategic planning, analysis and decision-making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project Management, Competence in Business and Entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): NO
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Project day is Thursday.
Pre-Brief at 13th of Jan at 15.00
Laurea reserves the right to make changes.